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| Determining one's core responsibility and aligning one's actions accordingly is a first (systematically) necessary, but not sufficient step for a responsible and socially legitimate company. The very word "respon-sibility" refers to the intrinsic dialogical structure of the concept of responsibility.<ref><small>Cf. learning unit 5, chapter 2 [[Basic dialogue structure of responsibility]]</small></ref> The self-attribution of one's own responsibility is therefore only one side of the coin. The other side is the company's social environment.
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| The external attribution of responsibility to a company results from its societal environment. This is because a company's environment is not a single or homogeneous actor. Rather, it is a structure of actors with plural and diverse values and demands. In a modern, pluralistic society in particular, the bilateral question-answer relationship that we have become familiar with in the basic structure of responsibility is multiplied and complicated. It is no longer a "[[Glossary:Prima Facie|prima facie]]" bilateral personal, but a [[Glossary:Multilateral|multilateral]] anonymous responsibility structure. This means that numerous and different responsibilities are ascribed to the company by actors unknown to it, such as customers, interest groups, politicians and others. They form a set of claims that, that taken together, result in the external attribution of responsibility to the company. This is shown in the right half of the figure:
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| <loop_figure title="Plural external attribution of responsibility, authors’ translation, adapted from © IUW Berlin" id="67fbc3e30f3ac">
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| [[File:Fig. 7.4 Plural external attribution of responsibility.jpg|frame|center]]
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| </loop_figure>
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